Scent is the number one medium for integrated communication.
Unfortunately its usage does vastly remain left over to the private affinity of individual decision makers rather than being actively integrated into existing communication strategies. To have your employees develop a sense of feeling for this new medium book a Basic Seminar on the topic of »Smelling«.
Also at congresses or supporting events within the experience, marketing or spa businesses such a scent seminar offers new and entertaining information about topics just as:
- The human perception
- Scents and their effects
- Scent as marketing tool
- Objectives and technologies of natural odourization
- Scent-Directing: Technologies and examples
Our seminars are variable in terms of length and individually customized by means of business-related interrogation and examples of application.