Many of the various channels for brand emotionalization are overused. The medium that is scent on the other hand is yet little consumed and thus highly credible.
The idea of Scent Marketing is not new, though.
Who does not recognize the distinct scent of Nivea, fresh, young, clean. But not every product is made to smell. Just think about financial services or deeply frozen meals.
Nonetheless it is possible to deliver your product by means of your customers´ nose directly to the hearts of your target market. Simply by enhancing its immediate surrounding with scents.
Or we engage in communingly designing your Corporate Scent that translates your company´s philosophy into a fragrance.
What is needed is no more than
- The desire to stand above the crowd
- A suitable scent conception
- A creative scent selection
- The appropriate equipment, either bought or rented
- And less budget than you would think.